NBA.com Audience Graph • Social Signal

The top 10 neighbors for NBA.com split across athletes, basketball broadcast channels, and musicians — a mix that holds together without any single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.94 down to 0.92, a narrow band consistent with the flat shape.

Four of the ten neighbors are athletes: Carmelo Anthony (0.93), Jamal Crawford (0.93), Dwight Howard (0.92), and Floyd Mayweather (0.92). Three are broadcast properties — NBA TV (0.94), NBA on TNT (0.94), and NBA on ESPN (0.93) — which sit at the top of the range but only marginally ahead of the rest. The remaining three are music-adjacent: RapCaviar (0.92), Ice Cube (0.92), and AKON (0.92). No other website appears in the top 10, and the music presence — two musicians and a music brand — arrives without any basketball-specific context, reflecting audience shape rather than thematic overlap.

The flat distribution across athletes, broadcast channels, and hip-hop acts suggests NBA.com draws an audience whose composition is recognizable across a wide range of sports and music properties simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbacom

{ "handle": "nbacom", "title": "NBA.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "nbacom", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nbatv", "title": "NBA TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9388, "drivers": [ "O04", "Q02", "N03", "Q08", "Q04" ] }, { "handle": "nbaontnt", "title": "NBA on TNT", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9368, "drivers": [ "N03", "O04", "Q02", "Q04", "Q08" ] }, { "handle": "espnnba", "title": "NBA on ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9334, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "carmeloanthony", "title": "Carmelo Anthony", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9297, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "jcrossover", "title": "Jamal Crawford", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9268, "drivers": [ "O04", "N03", "Q02", "Q08", "Q04" ] }, { "handle": "rapcaviar", "title": "RapCaviar", "category": "Brands", "subcategory": "Music", "similarity": 0.9242, "drivers": [ "O04", "Q02", "N03", "Q08", "Q04" ] }, { "handle": "dwighthoward", "title": "Dwight Howard", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9224, "drivers": [ "O04", "Q02", "N03", "Q08", "Q04" ] }, { "handle": "floydmayweather", "title": "Floyd Mayweather", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9219, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "icecube", "title": "Ice Cube", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9212, "drivers": [ "O04", "N03", "Q02", "Q08", "Q04" ] }, { "handle": "akon", "title": "AKON", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9201, "drivers": [ "O04", "N03", "Q02", "Q08", "Q04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbacom

NBA.com

Nearest neighbors by audience shape

Raw data