NBA TV Audience Graph • Social Signal

NBA TV's ten nearest neighbors split almost evenly between athletes and musicians — a mix that says as much about the audience's cultural range as it does about basketball. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.99 down to 0.97, a narrow band consistent with the flat shape.

NBA on ESPN (0.99) is the single fellow TV channel in the top 10, and NBA on TNT (0.98) — classified as a TV show — sits just behind it, making the two broadcast properties the closest structural neighbors. From there the set shifts away from media entirely: Dwight Howard and Floyd Mayweather (both 0.98) and Chris Paul (0.97) represent the athletes cluster, joined by the National Basketball Association itself (0.98) as the lone sports league. The remaining four positions belong to musicians — Ice Cube (0.97), Ne-Yo (0.97), J. Cole (0.97), and Nicki Minaj (0.97) — none of them sports-adjacent by category. No other TV channels appear in the top 10 beyond NBA on ESPN.

The flat score distribution and the athlete-plus-musician composition together suggest an audience whose shape is defined by a specific cultural constellation rather than by any single dominant pull.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbatv

{ "handle": "nbatv", "title": "NBA TV", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "nbatv", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "espnnba", "title": "NBA on ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9903, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "nbaontnt", "title": "NBA on TNT", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9827, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "dwighthoward", "title": "Dwight Howard", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9807, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "floydmayweather", "title": "Floyd Mayweather", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9807, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "nba", "title": "National Basketball Association", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9799, "drivers": [ "O04", "Q02", "Q04", "N03", "Q08" ] }, { "handle": "icecube", "title": "Ice Cube", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9747, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "cp3", "title": "Chris Paul", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9702, "drivers": [ "O04", "Q02", "Q04", "Q08", "N03" ] }, { "handle": "neyocompound", "title": "Ne-Yo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9683, "drivers": [ "O04", "Q02", "Q04", "Q08", "N03" ] }, { "handle": "jcolenc", "title": "J. Cole", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9667, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] }, { "handle": "nickiminaj", "title": "Nicki Minaj", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.966, "drivers": [ "O04", "Q02", "Q08", "N03", "Q04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbatv

NBA TV

Nearest neighbors by audience shape

Raw data