Share

Grimm

Marketing Channels
TV Shows
Playground →Docs

Grimm's top 10 nearest neighbors span food brands, TV personalities, athletes, and fellow TV shows — with no single dominant pull and scores compressed into a narrow 0.88–0.86 band.

The shape is flat: Wheat Thins leads at 0.88, followed closely by TV personality Rachael Ray at 0.88, athlete Dustin Rhodes at 0.88, food brand Pillsbury at 0.88, and beverage brand Pepsi at 0.87. No single neighbor pulls away from the pack. Tallying subcategories across the top 10: Food brands account for two entries (Wheat Thins, Pillsbury), Athletes for two (Dustin Rhodes, Rob Van Dam), TV Personalities for one (Rachael Ray), TV Shows for two (Let's Make a Deal, Hawaii Five-0), Beverages for one (Pepsi), Food again for one (Green Giant), and Restaurant for one (Subway). The mix is genuinely heterogeneous — mainstream consumer brands sit alongside pro wrestling athletes and broadcast TV shows without any subcategory dominating.

Grimm's own subcategory is TV Shows, and only two of the top 10 neighbors share it (Let's Make a Deal at 0.87, Hawaii Five-0 at 0.87), meaning the audience shape is defined less by drama-TV affinity than by a broad, mass-market consumer profile that cuts across food, sports entertainment, and daytime television.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nbcgrimm", "title": "Grimm", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "nbcgrimm", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wheatthins", "title": "Wheat Thins", "category": "Brands", "subcategory": "Food", "similarity": 0.8809, "drivers": [ "N03", "O03", "N04", "A03", "J01" ] }, { "handle": "rachaelray", "title": "Rachael Ray", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8765, "drivers": [ "N03", "O03", "H04", "A01", "A02" ] }, { "handle": "dustinrhodes", "title": "Dustin Rhodes", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.876, "drivers": [ "N03", "O03", "N04", "Q06", "A02" ] }, { "handle": "pillsbury", "title": "Pillsbury", "category": "Brands", "subcategory": "Food", "similarity": 0.8753, "drivers": [ "N03", "O03", "N04", "A01", "Q08" ] }, { "handle": "pepsi", "title": "Pepsi", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8739, "drivers": [ "N03", "O03", "O04", "N04", "J01" ] }, { "handle": "letsmakeadeal", "title": "Let's Make a Deal", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8686, "drivers": [ "N03", "N04", "A01", "A02", "Q08" ] }, { "handle": "hawaiifive0cbs", "title": "Hawaii Five-0", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8678, "drivers": [ "N03", "F04", "O03", "A02", "J01" ] }, { "handle": "greengiant", "title": "Green Giant", "category": "Brands", "subcategory": "Food", "similarity": 0.8658, "drivers": [ "O03", "O04", "N04", "N03", "A01" ] }, { "handle": "therealrvd", "title": "Rob Van Dam", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8653, "drivers": [ "N03", "O03", "N04", "Q06", "A01" ] }, { "handle": "subway_social", "title": "Subway (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8641, "drivers": [ "N03", "O03", "N04", "O04", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: