Playground →
Two neighbors pull sharply ahead of the rest: Latino USA at 0.98 and HuffPost Latino Voices at 0.98 — one a podcast and radio outlet, the other a fellow news publisher — forming a tight editorial cluster at the top before the scores step down noticeably to the next tier.
The shape is two-peak, and those peaks define two distinct audience neighborhoods. The first is Spanish-language and Latino-focused media: alongside Latino USA and HuffPost Latino Voices, REMEZCLA (0.92), El País (0.90), and BBC News Mundo (0.88) anchor a cluster of news publishers and culturally specific outlets. The second neighborhood is harder to categorize by a single subcategory: Paulo Coelho (0.96, Authors), Latina Magazine (0.93, Magazines), and journalist Jorge Ramos (0.90) sit between the editorial core and a broader set that includes Ultra Music (0.89, Music brand) and FIFA.com (0.88, Sports Leagues). That second cluster — spanning authors, magazines, a journalist, a music label, and global football — suggests the audience carries interests well beyond news consumption. Of the top 10 neighbors, three share NBC Latino's own subcategory of News Publishers (HuffPost Latino Voices, REMEZCLA, El País, BBC News Mundo — four, by exact tally), while the remaining six span podcasts, authors, magazines, journalists, music brands, and sports leagues.
The overall picture is an audience shaped by Spanish-language editorial media at its core, but with a second gravitational pull toward culture, music, and sport that keeps the neighbor set unusually diverse.
