NBC News Audience Graph • Social Signal

NBC News's top 10 nearest neighbors span News Publishers, TV Channels, TV Shows, Magazines, a Professionals influencer, and a Websites entry — a mixed cluster with no single subcategory dominating and no standout gap between scores.

The shape is flat: scores run from MSNBC at 0.97 down to BBC Health News at 0.93, a spread of only four points across ten neighbors. That compression means no single entity pulls sharply ahead. Of the ten, five carry the News Publishers subcategory — CBS News (0.96), CBS Breaking News (0.95), CNN Breaking News (0.95), CNN Politics (0.94), and BBC Health News (0.93) — making same-kind publishers the plurality of the cluster. Two neighbors are TV Channels (MSNBC and ABC News Politics), one is a Magazine (Newsweek, 0.94), one is a TV Show (World News Tonight, 0.93), and one is a Professionals influencer (John Rampton, 0.93). The Professionals entry is the most structurally unexpected: it sits at the same similarity level as major broadcast news properties, suggesting its audience composition aligns closely with the broader news-and-politics reader profile that defines this cluster.

The overall picture is a tightly packed news-and-politics ecosystem — broadcast, digital, and print — where NBC News's audience shape is largely indistinguishable from its direct peer set.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnews

{ "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9713, "drivers": [ "A02", "G01", "N03", "G03", "J04" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9551, "drivers": [ "N03", "A02", "G01", "G03", "J04" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9503, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9503, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] }, { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9442, "drivers": [ "G01", "A02", "N03", "G03", "I01" ] }, { "handle": "cnnpolitics", "title": "CNN Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9422, "drivers": [ "A02", "G01", "G03", "J04", "J02" ] }, { "handle": "johnrampton", "title": "John Rampton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9297, "drivers": [ "A02", "G01", "J04", "G03", "J02" ] }, { "handle": "abcworldnews", "title": "World News Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9276, "drivers": [ "N03", "A02", "G01", "G03", "J04" ] }, { "handle": "abcpolitics", "title": "ABC News Politics", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9274, "drivers": [ "A02", "G01", "G03", "J02", "J04" ] }, { "handle": "bbchealth", "title": "BBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9274, "drivers": [ "A02", "G01", "J04", "G03", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnews

NBC News

Nearest neighbors by audience shape

Raw data