NBC News Business Audience Graph • Social Signal

The top 10 neighbors for NBC News Business form a tight, homogeneous cluster — business and financial media across news publishers, magazines, and market-data sites, with no single standout pulling far ahead of the rest.

The shape is flat: scores run from CNBC at 0.96 down to CNN Business at 0.94, a spread of only two percentage points across all ten neighbors. Fortune (0.94) and Yahoo Finance (0.94) sit just behind CNBC, followed by MarketWatch (0.94), Reuters Business (0.94), Forbes (0.94), NYSE (0.94), Nasdaq (0.94), and Real Time Economics (0.94). By subcategory, six of the ten are News Publishers — the same subcategory as NBC News Business itself — while two are Magazines (Fortune, Forbes), one is a Website (MarketWatch), and one is classified under Technology (NYSE). The dominant pattern is same-kind: this audience looks almost entirely like the audience for financial and business news media, with the magazine and market-data entries representing minor variation rather than a genuine cross-kind signal.

What the flat shape reveals is that NBC News Business draws an audience whose composition is nearly interchangeable with the broader ecosystem of financial journalism — no single competitor owns the overlap, and no outlier category intrudes at the top of the neighbor set.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnewsbusiness

{ "handle": "nbcnewsbusiness", "title": "NBC News Business", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnewsbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9558, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9422, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9417, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9413, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9411, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9405, "drivers": [ "J02", "A02", "G01", "G03", "J04" ] }, { "handle": "nyse", "title": "NYSE", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.939, "drivers": [ "J02", "A02", "G01", "J04", "A01" ] }, { "handle": "nasdaq", "title": "Nasdaq", "category": "Brands", "subcategory": "Finance", "similarity": 0.9383, "drivers": [ "J02", "A02", "G01", "A06", "J04" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9364, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9356, "drivers": [ "J02", "A02", "G01", "A01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnewsbusiness

NBC News Business

Nearest neighbors by audience shape

Raw data