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NBC News Health

Marketing Channels
News Publishers
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The top 10 neighbors for NBC News Health span journalists, tech personalities, professionals, and a health publisher — a mixed cluster with no single subcategory dominating and scores compressed into a narrow band from 0.93 to 0.95.

The shape is flat: Jeffrey Hayzlett (0.95), a Professionals subcategory figure, sits at the top, followed closely by USA TODAY Health (0.95) — the one fellow News Publisher in the top 10 — and then Hootsuite (0.94, Technology) and Warren Whitlock (0.94, Tech Personalities) in a near-tie. Sanjay Gupta (0.94, TV Personalities) and Harvard Health (0.94, Education) round out the upper tier. Below them, Brooke Baldwin (0.94) and Larry Kim (0.94) are both Journalists and Tech Personalities respectively, followed by WomenWorking.com (0.93, Websites) and Ari Melber (0.94, Journalists). Tallying the subcategories: Journalists account for three neighbors, Tech Personalities and Professionals two each, with single entries for News Publishers, Technology, Education, TV Personalities, and Websites. The most striking structural fact is that a social media management platform, a business influencer, and a health publisher all land within 0.02 of each other — the audience shape here is not defined by health content or broadcast news alone, but by a broad professional-media reader profile that cuts across those categories.

The flat distribution signals an audience whose composition is shared widely across news-adjacent, professionally oriented media — no single neighbor or subcategory owns this shape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nbcnewshealth", "title": "NBC News Health", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnewshealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jeffreyhayzlett", "title": "Jeffrey Hayzlett", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9508, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "usatodayhealth", "title": "USA TODAY Health", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9453, "drivers": [ "A01", "A02", "G01", "J02", "J01" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9445, "drivers": [ "J02", "A02", "G01", "J04", "A01" ] }, { "handle": "warrenwhitlock", "title": "Warren Whitlock", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9445, "drivers": [ "A01", "J02", "G01", "A02", "J04" ] }, { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9421, "drivers": [ "A01", "A02", "G01", "J01", "J04" ] }, { "handle": "harvardhealth", "title": "Harvard Health", "category": "Organizations", "subcategory": "Education", "similarity": 0.9403, "drivers": [ "A01", "A02", "G01", "J02", "J04" ] }, { "handle": "brookebcnn", "title": "Brooke Baldwin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9385, "drivers": [ "A02", "G01", "A01", "J04", "N03" ] }, { "handle": "news", "title": "Larry Kim", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9382, "drivers": [ "G01", "A01", "A02", "J01", "J02" ] }, { "handle": "womenworking", "title": "WomenWorking.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9341, "drivers": [ "G01", "A02", "A01", "J02", "J04" ] }, { "handle": "arimelber", "title": "Ari Melber", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9336, "drivers": [ "A02", "G01", "J02", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: