NBC News NOW Audience Graph • Social Signal

The top 10 neighbors for NBC News NOW contain no other News Publishers — the subcategory NBC News NOW itself belongs to. Instead, the cluster is built from journalists, politicians, political groups, and TV channels, all compressed into a narrow similarity band running from 0.87 to 0.89.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.89 indicates a very tight match. The two highest-scoring neighbors are House Democrats (0.89) and Keith Boykin (0.89), separated by less than 0.001. C-SPAN (0.89) and Senate Democrats (0.88) follow immediately, making the top four a mix of political institutions and a journalist. Rounding out the ten are Zerlina Maxwell (0.88) and Barbara Lee (0.87), both classified as Politicians; Symone D. Sanders (0.88) and Van Jones (0.87), both Journalists; ABC News Politics (0.87), a TV Channel; and Michael Skolnik (0.88), an Activist. Journalists account for three of the ten neighbors, Politicians for two, Political Groups for two, TV Channels for two, and Activists for one. The flat shape means no single neighbor pulls away from the pack — the band is genuinely even, with no structural spike or gap.

The absence of News Publisher peers in the top 10 is the defining structural feature: NBC News NOW's audience shape aligns more tightly with politically-oriented journalists, Democratic political organizations, and political TV programming than with other news outlets.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnewsnow

{ "handle": "nbcnewsnow", "title": "NBC News NOW", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnewsnow", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "housedemocrats", "title": "House Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8922, "drivers": [ "G03", "A02", "G01", "E02", "Q04" ] }, { "handle": "keithboykin", "title": "Keith Boykin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8919, "drivers": [ "A02", "G01", "G03", "Q04", "E02" ] }, { "handle": "cspan", "title": "C-SPAN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8852, "drivers": [ "G03", "G01", "A02", "Q04", "E02" ] }, { "handle": "senatedems", "title": "Senate Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8838, "drivers": [ "G03", "A02", "G01", "E02", "Q04" ] }, { "handle": "zerlinamaxwell", "title": "Zerlina Maxwell", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8811, "drivers": [ "A02", "G01", "G03", "Q04", "E02" ] }, { "handle": "symonedsanders", "title": "Symone D. Sanders", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8799, "drivers": [ "A02", "G03", "G01", "E02", "Q04" ] }, { "handle": "michaelskolnik", "title": "Michael Skolnik", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.8755, "drivers": [ "A02", "G01", "G03", "Q04", "E02" ] }, { "handle": "vanjones68", "title": "Van Jones", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8716, "drivers": [ "A02", "G01", "G03", "Q04", "E02" ] }, { "handle": "abcpolitics", "title": "ABC News Politics", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.87, "drivers": [ "G03", "G01", "A02", "E02", "Q04" ] }, { "handle": "repbarbaralee", "title": "Barbara Lee", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.87, "drivers": [ "G03", "G01", "A02", "E02", "Q04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnewsnow

NBC News NOW

Nearest neighbors by audience shape

Raw data