NBC News Tech Audience Graph • Social Signal

NBC News Tech's ten nearest neighbors are overwhelmingly travel-content properties — a mix of magazines, websites, and travel-focused news verticals — rather than other technology or general news publishers. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.94 indicates very tight overlap.

The top 10 span a narrow band from 0.92 to 0.95, which is the defining feature of a flat shape: no single neighbor dominates, and the cluster holds together as a type rather than a hierarchy. Five of the ten are magazines: Times Travel (0.95), Travel + Leisure (0.94), Condé Nast Traveller (0.93), Condé Nast Traveler (0.93), and Nat Geo Travel (0.92). Two are travel-oriented websites — Lonely Planet (0.93) and Guardian Travel (0.93) — and one is a travel brand, Tripadvisor (0.92). Only two neighbors share NBC News Tech's own News Publishers subcategory: USA TODAY Travel (0.93) and BBC News (UK) (0.92), and both are travel-vertical editions of broader news organizations rather than general or technology news outlets.

The pattern is cross-kind throughout: a technology news publisher whose nearest audiences are shaped almost entirely by travel content consumption, with no general-interest tech or science publishers appearing in the top 10.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnewstech

{ "handle": "nbcnewstech", "title": "NBC News Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnewstech", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "timestravel", "title": "Times Travel", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9472, "drivers": [ "A02", "J02", "G01", "J04", "K02" ] }, { "handle": "travelleisure", "title": "Travel + Leisure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9384, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] }, { "handle": "lonelyplanet", "title": "Lonely Planet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9299, "drivers": [ "A02", "G01", "J02", "J04", "G03" ] }, { "handle": "usatodaytravel", "title": "USA TODAY Travel", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9279, "drivers": [ "J02", "A02", "G01", "J04", "K02" ] }, { "handle": "guardiantravel", "title": "Guardian Travel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9261, "drivers": [ "A02", "G01", "J02", "J04", "G03" ] }, { "handle": "cntraveller", "title": "Condé Nast Traveller", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9256, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9252, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] }, { "handle": "tripadvisor", "title": "Tripadvisor", "category": "Brands", "subcategory": "Travel", "similarity": 0.923, "drivers": [ "J02", "A02", "G01", "J04", "J05" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9217, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] }, { "handle": "natgeotravel", "title": "Nat Geo Travel", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9197, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnewstech

NBC News Tech

Nearest neighbors by audience shape

Raw data