NBC News World Audience Graph • Social Signal

NBC News World's nearest audiences are a mix of political publishers, partisan organizations, and politicians — not primarily other news outlets. The top 10 neighbors span a narrow similarity band from 0.90 down to 0.85, with no single dominant pull, but the subcategory composition tells a clear story: only HuffPost Politics (0.87) and Guardian News (0.86) share the News Publishers subcategory with NBC News World. The remaining eight neighbors are drawn from political groups, politicians, general websites, and one finance brand.

The political cluster is the defining feature. DCCC (0.87) and The Democrats (0.85) represent partisan organizational audiences, while Nancy Pelosi (0.86) and Hillary Clinton (0.86) bring politician audiences into the mix. Raw Story (0.90) — a website, not a news publisher by subcategory — sits at the top of the list, edging out both fellow news publishers. UPROXX (0.87) is the other website neighbor. The one outlier in kind is SoFi (0.87), a finance brand, and Marianne Williamson (0.85), classified as an author, rounds out the set.

The flat shape and politically concentrated neighbor mix suggest NBC News World's audience overlaps most with people who also follow left-leaning political entities — more so than with audiences of other general-interest news publishers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnewsworld

{ "handle": "nbcnewsworld", "title": "NBC News World", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcnewsworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rawstory", "title": "Raw Story", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9007, "drivers": [ "N03", "A02", "G01", "G03", "Q07" ] }, { "handle": "huffpostpol", "title": "HuffPost Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8715, "drivers": [ "A02", "G01", "G03", "N03", "Q07" ] }, { "handle": "sofi", "title": "SoFi", "category": "Brands", "subcategory": "Finance", "similarity": 0.8692, "drivers": [ "N03", "G01", "A02", "G03", "I01" ] }, { "handle": "dccc", "title": "DCCC", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.868, "drivers": [ "A02", "G01", "G03", "Q07", "N03" ] }, { "handle": "uproxx", "title": "UPROXX", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8672, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8611, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "speakerpelosi", "title": "Nancy Pelosi", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8577, "drivers": [ "A02", "G01", "G03", "I01", "E02" ] }, { "handle": "hillaryclinton", "title": "Hillary Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.857, "drivers": [ "A02", "G01", "G03", "I01", "Q07" ] }, { "handle": "thedemocrats", "title": "The Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8545, "drivers": [ "G01", "A02", "G03", "Q07", "N03" ] }, { "handle": "marwilliamson", "title": "Marianne Williamson", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8536, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnewsworld

NBC News World

Nearest neighbors by audience shape

Raw data