Playground →
The top 10 neighbors for NBC Olympics span sports journalists, athletes, satirical websites, a TV show, and a humor account — no single type dominates, and the scores compress into a narrow band from 0.91 down to 0.88.
The shape is flat: Darren Rovell leads at 0.91, but the gap to the next neighbor is small, and the cluster holds no structural spike. Onion Sports Network (0.90) and Abby Wambach (0.90) sit just behind, followed by Deadspin (0.90) and Ted Lasso (0.89). Subcategory breakdown across the ten: Journalists (Rovell), Websites (Onion Sports), Athletes (Wambach), Magazines (Deadspin), TV Shows (Ted Lasso), Sports Teams (Team USA, 0.89), Humor Memes and Satire (Calvin and Hobbes, 0.89), Websites again (The MMQB, 0.88), and Athletes (Rex Chapman, 0.88) tied with TV Personalities (Katie Nolan, 0.88). NBC Olympics is categorized as a Sports League, and none of the top 10 neighbors share that subcategory — the audience shape is defined instead by sports media (journalists, sports websites, sports magazines), athletes across multiple disciplines, and a notable strand of broadly appealing, good-natured content (Ted Lasso, Calvin and Hobbes, Onion Sports).
That cross-kind composition — sports media consumers who also index toward warmly comedic and culturally broad content — is the defining character of this audience cluster.
