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NBC Out

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for NBC Out span magazines, non-profits, websites, TV channels, and a film director — no single subcategory dominates, and the scores compress into a narrow band from 0.93 down to 0.91.

The shape is flat. The Appeal leads at 0.93, followed by Al Jazeera English (0.92) and Human Rights Watch (0.92), but none of these pull far ahead of the rest. Amnesty International USA (0.92) and HuffPost Queer Voices (0.92) sit just behind them, and David Lynch — a director, not a media brand — lands at 0.92 as well, the most structurally unexpected entry in the set. Dissent Magazine (0.92) and GQ Style (0.92) round out the upper cluster. Tallying subcategories across the top 10: magazines appear three times (Dissent, GQ Style, BuzzFeed Arts & Entertainment), non-profits twice (Human Rights Watch, Amnesty International USA), websites once (The Appeal), TV channels once (Al Jazeera English), news publishers once (HuffPost Queer Voices), and directors once (David Lynch). NBC Out is itself a news publisher, and only one neighbor — HuffPost Queer Voices — shares that subcategory. The audience shape is defined less by news publishing peers than by a mix of human-rights organizations, style and culture magazines, and international media.

The flat distribution across that range of subcategories suggests NBC Out's audience is drawn from a broad coalition of civic, cultural, and media interests rather than a single content niche.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nbcout", "title": "NBC Out", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcout", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theappeal", "title": "The Appeal", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9331, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.922, "drivers": [ "G03", "I01", "G01", "A02", "E06" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9208, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9183, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "huffpostqueer", "title": "HuffPost Queer Voices", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9171, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9169, "drivers": [ "I01", "G03", "A02", "G01", "E06" ] }, { "handle": "dissentmag", "title": "Dissent Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9166, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] }, { "handle": "gqstyle", "title": "GQ Style", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9159, "drivers": [ "G03", "A02", "G01", "I01", "E06" ] }, { "handle": "buzzfeedent", "title": "BuzzFeed Arts & Entertainment", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9158, "drivers": [ "G03", "I01", "A02", "G01", "E06" ] }, { "handle": "outmagazine", "title": "Out Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9144, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: