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NBC Politics

Marketing Channels
News Publishers
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NBC Politics' top 10 neighbors form a tight, undifferentiated cluster — no single entity pulls away from the pack, and the spread across all ten spans less than 0.016 similarity points (0.9684 to 0.9531). The shape here is composition, not concentration.

Tallying the subcategories across the top 10: four are News Publishers (The Hill at 0.97, HuffPost Politics at 0.96, CNN Politics at 0.96, Post Politics at 0.95), three are Politicians (Bill Clinton at 0.96, John Kerry at 0.96, Senate Democrats at 0.96), two are Journalists (Chris Hayes at 0.96, Rachel Maddow at 0.95), and one is a Website (Daily Kos at 0.95). The mix is almost entirely political news infrastructure — fellow news publishers, individual journalists, and elected or former politicians — with no entertainment, sports, or lifestyle entities anywhere in the top 10.

What's notable is how evenly the neighbor types distribute: this isn't an audience shaped primarily by one kind of entity, but by a coherent political-media ecosystem where news publishers, journalists, and politicians all draw audiences that look nearly identical to each other.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nbcpolitics", "title": "NBC Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nbcpolitics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9684, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "billclinton", "title": "Bill Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9619, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "johnkerry", "title": "John Kerry", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9618, "drivers": [ "G01", "A02", "G03", "J04", "A01" ] }, { "handle": "senatedems", "title": "Senate Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.9612, "drivers": [ "G03", "A02", "G01", "J04", "E02" ] }, { "handle": "huffpostpol", "title": "HuffPost Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9581, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "cnnpolitics", "title": "CNN Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9575, "drivers": [ "A02", "G03", "G01", "J04", "A01" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9562, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "dailykos", "title": "Daily Kos", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9546, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "maddow", "title": "Rachel Maddow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9539, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "postpolitics", "title": "Post Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9531, "drivers": [ "G01", "A02", "G03", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: