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Journalists dominate NBC Sports EDGE Baseball's nearest audiences — and not just baseball journalists. Seven of the top 10 neighbors by similarity are classified as Journalists, and they span both baseball and hockey beats, signaling that the audience shape here is less about a single sport than about a particular kind of sports-media consumer.
The shape is broad: scores run from Jon Heyman at 0.91 down to Bob McKenzie at 0.85, with no single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition — and across the top 10, that composition is remarkably consistent. Peter Gammons (0.88) and Pierre LeBrun (0.87) sit just behind Heyman; Bob Nightengale (0.85), Ken Rosenthal (0.85), and Jayson Stark (0.85) follow in a tight cluster. LeBrun and McKenzie are hockey journalists and an athlete respectively — their presence alongside baseball beat writers like Gammons and Stark confirms the cross-sport character of this audience.
The two non-journalist neighbors in the top 10 are Baseball Reference (0.86), a sports data brand, and The Athletic NHL (0.86), a news publisher — both consistent with the same analytically engaged, multi-sport media consumer the journalist cluster already describes. No comedians, entertainers, or lifestyle brands appear in the top 10, though they surface further out in the broader graph.
The top 10 portrait is of an audience shaped almost entirely by sports journalism consumption, with hockey coverage woven in alongside baseball at nearly equal weight.
