Playground →
The top 10 neighbors for NBC Sports EDGE Football compress into a narrow band — scores running from 0.93 down to 0.89 — with no single dominant pull and no sharp drop-off. That flat distribution is the structural finding.
The cluster is built almost entirely from sports journalists and baseball-adjacent media. Five of the ten neighbors are journalists: Stephania Bell (0.93), Jayson Stark (0.91), Ken Rosenthal (0.91), Buster Olney (0.90), and Dianna Russini (0.89). Two more are sports brands: Baseball Reference (0.92) and RotoWire — though RotoWire falls just outside the top 10 in the similarity results shown here. Rounding out the ten are Mike Pereira (0.90, TV Personalities), Matthew Berry (0.90, Professionals), and Jeff Passan (0.89, Journalists). The outlier is Goose Island Beer Co. (0.89, Breweries) — the lone non-media, non-sports entity in the set, and the only brand not categorized under Sports.
Despite being a football-specific channel, the top 10 skews heavily toward baseball journalists and baseball data brands. No other TV Channel appears in the top 10. The audience shape here is defined by sports-media consumers who follow beat reporters and statistical resources across multiple sports — not by football content alone.
