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Saturday Night Live's nearest audiences span comedians, TV personalities, actors, journalists, politicians, and public radio — a mix that resists any single label. Similarity here measures how closely two entities' audience compositions align; a score near 1.0 means near-identical audience shape.
The top 10 neighbors land between 0.98 and 0.96, a narrow band with no dominant outlier — the defining feature of a flat shape. Stephen Colbert leads at 0.98, followed closely by Seth Meyers at 0.98 and Julia Louis-Dreyfus at 0.98. Jared Yates Sexton, an author, sits at 0.97 — the only author in the top 10 and a signal that the audience extends beyond entertainment. Late Night with Seth Meyers and The Onion tie at 0.96, followed by Michael McKean at 0.96, Mikel Jollett at 0.96, Rep. Katie Porter at 0.96, and John Oliver at 0.96.
Tallying subcategories across the 10: three are Comedians (Colbert, Oliver, and implicitly Jollett is Musicians and Bands), two are Actors (Louis-Dreyfus, McKean), one TV Personality (Seth Meyers), one Author (Sexton), one TV Show (Late Night with Seth Meyers), one Website (The Onion), and one Politician (Porter). Saturday Night Live is itself a TV Show, and only one other TV Show appears in the top 10 — the rest are individual celebrities and a satirical website. The cross-kind pattern is the story: this audience's shape is defined less by other TV programs than by late-night comedians, politically engaged actors, and left-leaning public figures.
The flat distribution across this diverse subcategory mix suggests an audience that is broadly defined by a sensibility — comedy-adjacent, politically aware — rather than loyalty to any single format or figure.
