Playground →
The top 10 neighbors for NBC Sports Soccer span six different subcategories — athletes, sports teams, a podcast, a TV show, a retail category, and a restaurant chain — with no single cluster dominating, which is the defining feature of a broad audience shape.
The two strongest neighbors are Alexi Lalas (0.94) and Taylor Twellman (0.93), both Athletes, followed by U.S. Soccer WNT (0.92) and U.S. Soccer MNT (0.90), both Sports Teams. Jozy Altidore (0.90) rounds out the soccer-specific core. These five form the expected nucleus — athletes and national teams whose audiences overlap heavily with a soccer broadcast channel. But the neighbor set doesn't stay there. ESPN FC (0.89), a TV Show, and Men in Blazers (0.89), a Podcast, extend the pattern into adjacent soccer media. Then the set opens up considerably: Men's Apparel (0.89), Chipotle Mexican Grill (0.88), and Sola Salon Studios (0.88) — a retail category, a fast-casual chain, and a beauty salon — all land within the top 10 at scores nearly as high as the soccer-specific neighbors. NBC Sports Soccer shares its subcategory (TV Channels) with none of the top 10 neighbors.
The broad shape here reflects an audience that is recognizable to soccer media and lifestyle brands alike — a wide footprint that doesn't compress neatly into a single kind.
