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The Voice

Marketing Channels
TV Shows
Playground →Docs

The Voice's nearest audiences are overwhelmingly country music — not other TV shows, not reality competition peers, but a dense cluster of Musicians and Bands subcategory neighbors spanning eight of the top ten positions.

The shape is flat: scores run from 0.97 down to 0.96 with no single dominant neighbor pulling away from the pack. Faith Hill leads at 0.97, followed closely by Keith Urban at 0.97 and Reba McEntire at 0.97. Tim McGraw (0.97) and Alan Jackson (0.97) round out a run of country musicians that extends through The Band Perry (0.96) and Lady A (0.96). The two non-musician entries in the top ten are ACM Awards (0.97), an Events and Awards entity, and CMT (0.97), a TV Channel — both firmly within the country music ecosystem. Martina McBride (0.96) closes out the ten. No other TV Show appears in the top 10; American Idol, the nearest fellow TV Show in the broader dataset, sits outside these ten positions.

The composition here is striking for a TV Show: its audience shape is defined almost entirely by country music fandom rather than by the competition-format or broadcast-television neighborhood one might expect from its category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nbcthevoice", "title": "The Voice", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "nbcthevoice", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "faithhill", "title": "Faith Hill", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9731, "drivers": [ "N04", "N03", "N01", "N02", "M04" ] }, { "handle": "keithurban", "title": "Keith Urban", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9698, "drivers": [ "N04", "N03", "N01", "M04", "N02" ] }, { "handle": "acmawards", "title": "ACM Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9681, "drivers": [ "N04", "N03", "N01", "N02", "M04" ] }, { "handle": "reba", "title": "Reba McEntire", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9663, "drivers": [ "N04", "N01", "N03", "N02", "M04" ] }, { "handle": "thetimmcgraw", "title": "Tim McGraw", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.966, "drivers": [ "N04", "N03", "N01", "M04", "N02" ] }, { "handle": "cmt", "title": "CMT", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9655, "drivers": [ "N04", "N01", "N03", "N02", "M04" ] }, { "handle": "officialjackson", "title": "Alan Jackson", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.965, "drivers": [ "N04", "N01", "N03", "N02", "M04" ] }, { "handle": "thebandperry", "title": "The Band Perry", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9595, "drivers": [ "N04", "N03", "N01", "M04", "N02" ] }, { "handle": "ladya", "title": "Lady A", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9592, "drivers": [ "N04", "N01", "N03", "M04", "N02" ] }, { "handle": "martinamcbride", "title": "Martina McBride", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9587, "drivers": [ "N04", "N01", "N02", "N03", "M04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: