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Neiman Marcus

Brands
Fashion
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The top 10 neighbors for Neiman Marcus compress into a narrow band — scores running from 0.95 down to 0.90 — with no single dominant pull and no dramatic outlier. The cluster's character is what stands out: it is almost entirely fashion brands and fashion-adjacent media, with department stores anchoring the top two positions.

Saks Fifth Avenue (0.95) and Bloomingdale's (0.93) are the two closest neighbors, both Department Stores — the only subcategory that differs from Neiman Marcus's own Fashion classification in the top 10. From position three onward, the set shifts to Fashion brands and fashion media in roughly equal measure. Saint Laurent (0.92) and Christian Louboutin (0.91) represent the Fashion brand side; Vogue Runway (0.91), Fashionista.com (0.91), and Who What Wear (0.91) represent fashion-focused Magazines and Websites. Rachel Zoe (0.91), a Lifestyle figure, and Karl Lagerfeld (0.91) and W Magazine (0.90) round out the set. No other category — not general retail, not luxury goods outside fashion, not entertainment — appears in the top 10.

The flat shape here reflects a tightly defined audience: one that moves coherently across luxury department stores, high-end fashion houses, and the editorial media that covers them, without a single neighbor pulling significantly ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "neimanmarcus", "title": "Neiman Marcus", "category": "Brands", "subcategory": "Fashion", "resolved": "neimanmarcus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "saks", "title": "Saks Fifth Avenue", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.9463, "drivers": [ "A02", "G01", "J02", "G03", "Q04" ] }, { "handle": "bloomingdales", "title": "Bloomingdale's", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.9254, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "ysl", "title": "Saint Laurent", "category": "Brands", "subcategory": "Fashion", "similarity": 0.915, "drivers": [ "J02", "A02", "G01", "I01", "Q01" ] }, { "handle": "voguerunway", "title": "Vogue Runway", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9127, "drivers": [ "A02", "J02", "G01", "I01", "G03" ] }, { "handle": "louboutinworld", "title": "Christian Louboutin", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9126, "drivers": [ "J02", "G01", "A02", "Q04", "Q01" ] }, { "handle": "fashionista_com", "title": "Fashionista.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9116, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "rachelzoe", "title": "Rachel Zoe", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.9085, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "whowhatwear", "title": "Who What Wear", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.908, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "karllagerfeld", "title": "Karl Lagerfeld", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9054, "drivers": [ "A02", "J02", "G01", "I01", "G03" ] }, { "handle": "wmag", "title": "W Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9048, "drivers": [ "A02", "J02", "G01", "I01", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: