Playground →
Nev Schulman's top 10 nearest neighbors span actors, musicians, TV shows, and video game brands — with no single neighbor pulling significantly ahead of the rest. Similarity scores run from 0.78 down to 0.76, a narrow band that reflects the flat shape of this audience.
Six of the ten neighbors are Celebrities and Influencers, split between Actors and Musicians and Bands. American Horror Story leads at 0.78, the only TV Show in the top 10. Actors Misha Collins (0.78) and Jared Padalecki (0.77) follow closely, both carrying strong associations with genre television fandom. Musicians Backstreet Boys (0.78) and Halsey (0.78) sit at nearly the same level, suggesting the audience shape is not anchored to any single entertainment category. The two game-adjacent brands — Fallout (0.77) and Bethesda (0.76) — are the only Brands in the top 10, and the only entries from outside the Celebrities and Influencers or Marketing Channels categories. Tyler Oakley (0.77), classified as Lifestyle, is the sole representative of that subcategory. No other TV Personalities — Schulman's own subcategory — appear in the top 10.
The overall picture is an audience that overlaps broadly with genre TV fandom, pop and alternative music, and gaming, without concentrating around any single neighbor or kind.
