Newegg Audience Graph • Social Signal

At 0.87, Razer is the strongest pull in Newegg's top 10 — but the second-ranked neighbor, Newegg Hot Deals (0.85), represents a structurally different audience cluster, giving this graph a clear two-peak shape.

The first peak is built from gaming hardware and peripherals brands. Razer (0.87), ASUS North America (0.81), Logitech G (0.81), NVIDIA GeForce (0.79), and HyperX (0.78) are all Technology-subcategory brands — the same subcategory as Newegg itself — forming a tight cluster of component and peripheral audiences. MSI Gaming USA (0.79) sits adjacent as a Game Developers-subcategory brand with a nearly identical audience profile. The second peak anchors on Newegg Hot Deals (0.85), a Websites-subcategory marketing channel, and Rooster Teeth (0.78), another Website — suggesting a deal-hunting and gaming-media audience thread running parallel to the hardware brand cluster.

Rounding out the top 10 are World of Warcraft (0.79) and Stephen Amell (0.78) — a Video Game Franchise and an Actor, respectively — signaling that the audience extends into gaming fandom and broader pop-culture consumption beyond the hardware core. No other Actors appear in the top 10, and World of Warcraft is the only Video Game Franchise in this set.

The two-peak structure reveals an audience that is simultaneously shaped by enthusiast hardware brands and by gaming-adjacent content destinations, rather than by a single coherent category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/newegg

{ "handle": "newegg", "title": "Newegg", "category": "Brands", "subcategory": "Technology", "resolved": "newegg", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "razer", "title": "Razer", "category": "Brands", "subcategory": "Technology", "similarity": 0.8658, "drivers": [ "A02", "J02", "G01", "Q06", "F03" ] }, { "handle": "newegghotdeals", "title": "Newegg Hot Deals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8517, "drivers": [ "A06", "N03", "F03", "J02", "A02" ] }, { "handle": "asususa", "title": "ASUS North America", "category": "Brands", "subcategory": "Technology", "similarity": 0.8097, "drivers": [ "A06", "A02", "N03", "Q06", "A01" ] }, { "handle": "logitechg", "title": "Logitech G", "category": "Brands", "subcategory": "Technology", "similarity": 0.8057, "drivers": [ "A06", "A02", "J02", "Q06", "F03" ] }, { "handle": "nvidiageforce", "title": "NVIDIA GeForce", "category": "Brands", "subcategory": "Technology", "similarity": 0.7945, "drivers": [ "N03", "A02", "J02", "G01", "A01" ] }, { "handle": "warcraft", "title": "World of Warcraft", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7896, "drivers": [ "A02", "F03", "G01", "A01", "Q06" ] }, { "handle": "msiusa", "title": "MSI Gaming USA", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7871, "drivers": [ "N03", "F03", "A02", "Q06", "A01" ] }, { "handle": "roosterteeth", "title": "Rooster Teeth", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7818, "drivers": [ "J02", "A06", "A02", "A01", "N03" ] }, { "handle": "stephenamell", "title": "Stephen Amell", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7766, "drivers": [ "J02", "A01", "G01", "J01", "A02" ] }, { "handle": "blizzardcs", "title": "Blizzard CS - The Americas", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7761, "drivers": [ "J02", "A02", "F03", "G01", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/newegg

Newegg

Nearest neighbors by audience shape

Raw data