Share

The New Republic

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for The New Republic span journalists, fellow magazines, websites, and authors — with scores packed into a narrow band from 0.98 to 0.99, and no single entity pulling clearly ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Jessica Valenti (0.99) leads by the thinnest margin, followed by Rebecca Traister (0.99), Longreads (0.99), Astead Herndon (0.99), and Vox (0.99) — all within a few thousandths of one another. Tallying the subcategories across the full top 10: journalists account for four entries (Rebecca Traister, Astead Herndon, Emily Nussbaum, Ben Smith), magazines for two (CJR, Harper's Magazine), websites for two (Longreads, Nieman Lab), authors for one (Jessica Valenti), and news publishers for one (Vox). The center entity's own subcategory — Magazines — appears twice in the top 10, meaning the audience shape is not primarily defined by other magazines but by individual journalists and media-adjacent web properties. The mix skews toward people who follow named writers rather than mastheads.

This pattern points to an audience organized around bylines and media criticism as much as around publications themselves.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "newrepublic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9882, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.988, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9874, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9868, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9865, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "cjr", "title": "CJR", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9855, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "harpers", "title": "Harper's Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9848, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9844, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "benyt", "title": "Ben Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9843, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: