Larry Kim Audience Graph • Social Signal

Larry Kim's top 10 neighbors span five distinct subcategories — News Publishers, Magazines, Tech Personalities, Professionals, and a TV Personality — with no single type dominating and scores compressed into a narrow band from 0.97 to 0.96.

The shape is flat: Sanjay Gupta leads at 0.97, followed closely by Inc. (0.97), Zappos.com (0.97), Hootsuite (0.97), and CNBC (0.96). That Zappos — a footwear retailer — sits at 0.97 alongside business magazines and a medical TV personality illustrates how little thematic logic governs the cluster; what these neighbors share is audience composition, not subject matter. Fortune (0.96) and Martin Zwilling (0.96) continue the mix of business media and professional influencers, while American Management Association (0.96), The Wall Street Journal (0.96), and Richard Branson (0.96) round out the ten. Tallying subcategories: three are News Publishers, two are Magazines, two are Professionals, one is a Tech Personality (Larry Kim's own subcategory, represented by Guy Kawasaki at 0.96 in position 12 of the broader set — but within the strict top 10, only one neighbor shares the Tech Personalities subcategory: none; the closest same-kind neighbor, Warren Whitlock, appears further down). Within the top 10 itself, no other Tech Personality appears; the cluster is built from business media and professional influencers.

The flat shape and cross-kind composition suggest Larry Kim's audience is defined by a broad professional-media orientation rather than allegiance to any single content type or personality category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/news

{ "handle": "news", "title": "Larry Kim", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "resolved": "news", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9728, "drivers": [ "G01", "A01", "A02", "J01", "A03" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9703, "drivers": [ "G01", "A02", "J01", "J02", "G03" ] }, { "handle": "zappos", "title": "Zappos.com", "category": "Brands", "subcategory": "Footwear", "similarity": 0.968, "drivers": [ "G01", "A02", "J01", "A01", "J02" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9673, "drivers": [ "G01", "J02", "A02", "J01", "J04" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9638, "drivers": [ "G01", "A02", "J02", "A01", "J01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9618, "drivers": [ "G01", "A02", "J02", "A01", "J01" ] }, { "handle": "startuppro", "title": "Martin Zwilling", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9609, "drivers": [ "J02", "G01", "A02", "J01", "A01" ] }, { "handle": "amanet", "title": "American Management Association", "category": "Organizations", "subcategory": "Education", "similarity": 0.9585, "drivers": [ "G01", "A01", "J02", "J01", "A02" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9581, "drivers": [ "G01", "A02", "A01", "J02", "G03" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9576, "drivers": [ "G01", "J02", "A02", "J01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/news

Larry Kim

Nearest neighbors by audience shape

Raw data