Share

Newsmax

Marketing Channels
News Publishers
Playground →Docs

Newsmax's top 10 neighbors span politicians, TV personalities, journalists, actors, and fellow news publishers — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from 0.98 (One America News) down to 0.97 (James Woods), a band of less than 0.02 across all ten positions. One America News leads at 0.98, followed closely by Dan Bongino (0.98) and Sean Hannity (0.98). RSBN (0.97) and Charlie Kirk (0.97) round out the top five. Tallying subcategories across the ten neighbors: Politicians account for two entries (Jim Jordan at 0.97 and Donald Trump Jr. at 0.97), TV Personalities one (Sean Hannity), Journalists one (Dan Bongino), News Publishers two (One America News, RSBN), Government Officials one (Jenna Ellis), Activists one (Charlie Kirk), and Actors two (Jon Voight at 0.97, James Woods at 0.97). The mix is cross-kind: only two of the ten neighbors share Newsmax's own subcategory of News Publisher, while the majority are individual personalities — commentators, politicians, and political actors whose audiences happen to look nearly identical to Newsmax's.

The flat, compressed band of scores indicates an audience with a highly consistent composition that maps tightly across a specific political-media ecosystem rather than concentrating on any single entity within it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "newsmax", "title": "Newsmax", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "newsmax", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "oann", "title": "One America News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.979, "drivers": [ "K02", "K01", "Q01", "I01", "H04" ] }, { "handle": "dbongino", "title": "Dan Bongino", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9778, "drivers": [ "K02", "Q01", "K01", "I01", "G03" ] }, { "handle": "seanhannity", "title": "Sean Hannity", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9756, "drivers": [ "K02", "Q01", "K01", "N01", "I01" ] }, { "handle": "rsbnetwork", "title": "RSBN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9722, "drivers": [ "K02", "K01", "Q01", "I01", "H04" ] }, { "handle": "charliekirk11", "title": "Charlie Kirk", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9705, "drivers": [ "K02", "Q01", "I01", "K01", "M01" ] }, { "handle": "jim_jordan", "title": "Jim Jordan", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9688, "drivers": [ "K02", "K01", "Q01", "I01", "P03" ] }, { "handle": "jennaellisesq", "title": "Jenna Ellis", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9677, "drivers": [ "K02", "K01", "Q01", "I01", "H04" ] }, { "handle": "donaldjtrumpjr", "title": "Donald Trump Jr.", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9677, "drivers": [ "K02", "K01", "N01", "Q01", "I01" ] }, { "handle": "jonvoight", "title": "Jon Voight", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9669, "drivers": [ "K02", "K01", "Q01", "I01", "N03" ] }, { "handle": "realjameswoods", "title": "James Woods", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9654, "drivers": [ "K02", "Q01", "I01", "K01", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: