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Newsweek

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Newsweek's top 10 nearest neighbors form a tight cluster of news publishers and fellow magazines, with no single standout pulling far ahead — the scores span only 0.96 to 0.94, a narrow band that signals a well-defined but undifferentiated audience neighborhood.

The shape is flat. CBS Breaking News leads at 0.96, followed closely by TIME at 0.96 and Reuters at 0.96 — three neighbors within a fraction of a point of each other. Digg (0.95, Websites) and Clinton Foundation (0.95, Non-Profit) round out the top five. Seven of the ten neighbors carry the News Publishers subcategory; TIME and The Chronicle of Philanthropy are the only other Magazines in the set, making Newsweek's own subcategory well-represented but not dominant. The one structural outlier is Clinton Foundation at 0.95 — a Non-Profit organization sitting inside what is otherwise a media-heavy cluster, alongside BBC Breaking News (0.95), HuffPost (0.95), and CNN Breaking News (0.95). BBC Health News (0.95) and NBC News (0.94) close out the ten.

The flat shape, combined with the dominance of News Publishers and the presence of a Non-Profit near the top, suggests an audience defined broadly by civic and current-events engagement rather than loyalty to any single media format or outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "newsweek", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9635, "drivers": [ "G01", "A02", "G03", "N03", "I01" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9622, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9599, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "digg", "title": "Digg", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9547, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "clintonfdn", "title": "Clinton Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9532, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.95, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9496, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9487, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "bbchealth", "title": "BBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9483, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9442, "drivers": [ "G01", "A02", "N03", "G03", "I01" ] } ] }
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