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Newsy

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News Publishers
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Newsy's top 10 neighbors span non-profits, political groups, news publishers, journalists, and a research organization — a mixed cluster with no single subcategory dominating and no score pulling far ahead of the rest.

The shape is flat: scores run from 0.86 down to 0.82 across the top 10, a narrow band with no standout. The two highest-scoring neighbors are Human Rights Campaign (0.86), a non-profit, and The Democrats (0.86), a political group — neither is a news publisher. BBC (0.84), a TV channel, is the closest fellow media entity in the set. Krystal Ball (0.83) and DCCC (0.83) follow, representing a journalist and a second political group respectively. The remaining top-10 slots go to Omar Jimenez (0.83), another journalist; AP Stylebook (0.82) and The Associated Press (0.82), both news publishers sharing Newsy's own subcategory; Mental Health NIMH (0.82), a research organization; and Poynter (0.82), an education organization focused on journalism. That gives the top 10 a composition of three news publishers (including two AP properties), two political groups, two journalists, one TV channel, one research organization, and one education organization — a cross-kind cluster where civic and political-adjacent audiences are as prominent as media ones.

The flat, mixed shape suggests Newsy draws an audience whose composition is defined less by loyalty to a single media type and more by a consistent orientation toward civic information and left-leaning political institutions.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "newsy", "title": "Newsy", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "newsy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hrc", "title": "Human Rights Campaign", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8619, "drivers": [ "G03", "G01", "H02", "N03", "A02" ] }, { "handle": "thedemocrats", "title": "The Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8593, "drivers": [ "G03", "G01", "A02", "H02", "N03" ] }, { "handle": "bbc", "title": "BBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.841, "drivers": [ "G03", "N03", "G01", "A02", "Q07" ] }, { "handle": "krystalball", "title": "Krystal Ball", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8347, "drivers": [ "N03", "G03", "G01", "H02", "A02" ] }, { "handle": "dccc", "title": "DCCC", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8327, "drivers": [ "G03", "G01", "A02", "N03", "H02" ] }, { "handle": "omarjimenez", "title": "Omar Jimenez", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8278, "drivers": [ "G03", "G01", "A02", "H02", "N03" ] }, { "handle": "apstylebook", "title": "AP Stylebook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8244, "drivers": [ "G03", "H02", "G01", "A02", "H04" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8221, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] }, { "handle": "nimhgov", "title": "Mental Health NIMH", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.8218, "drivers": [ "N03", "G03", "G01", "H02", "P02" ] }, { "handle": "poynter", "title": "Poynter", "category": "Organizations", "subcategory": "Education", "similarity": 0.821, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] } ] }
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