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The top 10 neighbors for Roger Goodell span journalists, TV personalities, athletes, and a blog — with no single dominant pull and scores compressed between 0.89 and 0.95, a pattern consistent with the broad shape classification.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 are led by Rich Eisen (0.95) and Chris Mortensen (0.94), both journalists, followed by Adam Schefter (0.93) and Mike Tirico (0.92), a TV personality. Mike Greenberg (0.92) and Daniel Jeremiah (0.91) continue the run, with Kenny Mayne (0.90), Trey Wingo (0.90), and Ian Rapoport (0.89) close behind. The lone non-person in the top 10 is ProFootballTalk (0.89), a blog — the only Marketing Channel in the set.
Subcategory breakdown: five journalists, four TV personalities, and one blog. Goodell's own subcategory is Professionals, and no other Professional appears in the top 10 — the audience shape is defined almost entirely by sports media figures rather than by peers in his own classification. The cross-kind pattern is the structural finding: an executive whose nearest audiences belong to the reporters and broadcasters who cover the sport he administers.
The broad shape and tight score band together suggest this audience has strong, distributed overlap across the NFL media ecosystem rather than a concentrated attachment to any single figure.
