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National Hurricane Center

Miscellaneous
Tools and Resources
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Four of the top 10 neighbors are Florida politicians — and none of them are weather entities.

The shape here is broad: scores descend gradually from 0.97 down to 0.75, with no single neighbor pulling far ahead of the rest. The top two slots go to government agencies: National Hurricane Center at 0.97 and NOAA at 0.88, the only neighbors that share the center entity's weather-and-government orbit. After that, the neighbor set fans out across subcategories in a way that maps less to meteorology and more to a specific geography. Rick Scott (0.84), Marco Rubio (0.83), and Nikki Fried (0.83) are the third, fourth, and fifth closest neighbors — all Florida politicians. Jeb Bush appears at 0.79, a fourth politician in the top 10. Rounding out the set are Publix (0.78) and Publix Super Markets (0.77) — a Florida-headquartered grocery chain appearing twice under different handles — plus Realtor.com (0.76) and NOAA Satellites (0.75).

The subcategory tally across the top 10: four Politicians, two Government agencies, two General Grocery Stores (or Grocery and Superstores), one Website, and one additional Government entry. No other Tools and Resources entity appears in the top 10. The dominant pattern is not weather expertise but Florida residency — an audience that follows hurricane tracking, state-level politics, and local retail within the same behavioral footprint.

This audience shape reflects a geographically concentrated user base whose attention spans emergency preparedness, civic engagement, and everyday Florida life simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nhc_atlantic", "title": "National Hurricane Center", "category": "Miscellaneous", "subcategory": "Tools and Resources", "resolved": "nhc_atlantic", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nwsnhc", "title": "National Hurricane Center", "category": "Organizations", "subcategory": "Government", "similarity": 0.969, "drivers": [ "J02", "K02", "E04", "J05", "N03" ] }, { "handle": "noaa", "title": "NOAA", "category": "Organizations", "subcategory": "Government", "similarity": 0.8753, "drivers": [ "J02", "J05", "K02", "N03", "E04" ] }, { "handle": "senrickscott", "title": "Rick Scott", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8395, "drivers": [ "K02", "J02", "E04", "J05", "N03" ] }, { "handle": "marcorubio", "title": "Marco Rubio", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8305, "drivers": [ "J02", "K02", "E04", "J05", "E03" ] }, { "handle": "nikkifried", "title": "Nikki Fried", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8251, "drivers": [ "K02", "J02", "E04", "J05", "E06" ] }, { "handle": "jebbush", "title": "Jeb Bush", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7859, "drivers": [ "J02", "E04", "K02", "J05", "N03" ] }, { "handle": "publix", "title": "Publix", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7826, "drivers": [ "K02", "E04", "J02", "N03", "J05" ] }, { "handle": "publix-super-markets", "title": "Publix Super Markets", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.7688, "drivers": [ "K02", "J02", "E04", "J05", "N03" ] }, { "handle": "realtordotcom", "title": "Realtor.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7575, "drivers": [ "J02", "J05", "K02", "N03", "E04" ] }, { "handle": "noaasatellites", "title": "NOAA Satellites", "category": "Organizations", "subcategory": "Government", "similarity": 0.7514, "drivers": [ "J05", "K02", "E04", "J02", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: