NHL Audience Graph • Social Signal

The top 10 neighbors in NHL's similarity graph span hockey media, hockey equipment, sports journalists, and a video game franchise — with no single neighbor pulling far ahead of the rest, and no other Sports League appearing in the top 10 besides USA Hockey at 0.95.

The shape is broad, and the neighbor set reflects it. NHL Network leads at 0.97, followed closely by USA Hockey (0.95), BAUER Hockey (0.93), Paul Bissonnette (0.93), and The Hockey News (0.93). The subcategory distribution across the top 10 breaks down as: two TV Channels or TV Shows (NHL Network, Hockey Night in Canada), one Sports League (USA Hockey), two Sports brands (BAUER Hockey, CCM Hockey), one Athlete (Paul Bissonnette), one Magazine (The Hockey News), one Destination (Hockey Hall of Fame), one Athlete/Journalist (Bob McKenzie at 0.92), and one Video Game Franchise (EA Sports NHL at 0.92). Every neighbor is hockey-specific — equipment brands, dedicated broadcast properties, a hall of fame, a video game tied to the sport — making this one of the more tightly sport-defined audience shapes in the data. The cross-kind finding is the absence of general sports leagues or rival North American leagues in the top 10; the audience overlap is concentrated entirely within the hockey ecosystem rather than spreading into broader sports fandom.

The NHL's audience shape is defined by depth within a single sport rather than breadth across sports, with strong overlap across every layer of hockey media and commerce simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nhl

{ "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "resolved": "nhl", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nhlnetwork", "title": "NHL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9713, "drivers": [ "D03", "P02", "A04", "P06", "L01" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.946, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "bauerhockey", "title": "BAUER Hockey", "category": "Brands", "subcategory": "Sports", "similarity": 0.933, "drivers": [ "D03", "L01", "A04", "P02", "P06" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9328, "drivers": [ "D03", "A04", "P06", "L01", "P02" ] }, { "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.932, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.931, "drivers": [ "D03", "P02", "L01", "P06", "A04" ] }, { "handle": "ccmhockey", "title": "CCM Hockey", "category": "Brands", "subcategory": "Sports", "similarity": 0.9306, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "hockeyhallfame", "title": "Hockey Hall of Fame", "category": "Brands", "subcategory": "Destinations", "similarity": 0.925, "drivers": [ "D03", "P02", "L01", "N02", "A04" ] }, { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9247, "drivers": [ "D03", "A04", "L01", "P02", "P06" ] }, { "handle": "easportsnhl", "title": "EA Sports NHL", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9151, "drivers": [ "D03", "P06", "P02", "L01", "A04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nhl

NHL

Nearest neighbors by audience shape

Raw data