Playground →
At 0.984, Julian Edelman sits fractionally ahead of the Red Sox (0.982) as the nearest neighbor to the Bruins' audience — a cross-kind result that sets the tone for the entire top 10, which splits into two distinct neighborhoods.
The shape here is two-peak. The first cluster is a dense Boston sports bloc: five athletes — Edelman, David Ortiz (0.972), Vince Wilfork (0.960), Danny Amendola (0.935), and Rob Gronkowski (0.922) — alongside two fellow sports teams, the New England Patriots (0.971) and the Red Sox. All seven sit between 0.922 and 0.984, a remarkably compressed band. The second cluster is a Boston local-identity group: Tree House Brewing Co. (0.941) anchors a transition toward Only In Boston (0.875) and Boston Globe Sports (0.874). Tree House is the structural hinge — it scores high enough to belong to the sports bloc by proximity but is the first non-athlete, non-team entity in the set, signaling the shift toward place-based identity. Notably, no other NHL franchise appears in the top 10; the audience's shape is defined almost entirely by Boston geography rather than hockey fandom at large.
The overall picture is an audience tightly organized around a single city's sports and civic identity, with the local brewery serving as the connective tissue between the two peaks.
