Playground →
The strongest pull in the Philadelphia Flyers' top 10 is the Philadelphia Phillies at 0.96 — not another hockey team, not the NHL itself. That single score anchors a two-peak structure: one cluster built around Philadelphia sports identity, the other around hockey-specific media and brands.
The Philadelphia peak is dense and high-scoring. Zach Ertz (0.94) and Nick Foles (0.92) — both Athletes — sit just below the Phillies, followed by Wawa (social) (0.89) and Rita's Italian Ice (0.83), a Grocery/Superstore brand and a dessert eatery that function here as regional identity markers. The Philadelphia Eagles (0.82) and LeSean McCoy (0.81) extend the cluster further. Six of the top 10 neighbors are either Philadelphia-based Sports Teams or Athletes associated with Philadelphia franchises — a tight local-sports bloc.
The second peak arrives lower in the set: Chris Long (0.79) and Mike Garafolo (0.76) and Albert Breer (0.75) are NFL-adjacent Athletes and Journalists, pulling the shape toward a broader football-media audience rather than hockey. The NHL itself does not appear in the top 10 — the Flyers' audience shape is defined more by Philadelphia civic fandom and NFL media than by the league it plays in.
The two-peak structure reveals an audience that is primarily a Philadelphia sports crowd first, with a secondary lean toward NFL commentary — hockey fandom, as a distinct signal, is largely absent from the top 10.
