Playground →
The top 10 neighbors for NHL Network span hockey leagues, equipment brands, media channels, and journalists — no single category dominates, and the scores compress into a tight band from 0.97 down to 0.92, the hallmark of a broad audience shape.
NHL leads at 0.97, the strongest pull in the set, followed closely by The Hockey News (0.95), Hockey Hall of Fame (0.94), and Hockey Night in Canada (0.94). Those four form a dense hockey-institution core — a league, a magazine, a destination, and a broadcast property. BAUER Hockey (0.93) and USA Hockey (0.93) extend that core into equipment and governing bodies. So far, the pattern is entirely hockey-specific.
What breaks the pattern is the subcategory mix in positions seven through ten. Bob McKenzie (0.92, Athletes) and TSN Hockey (0.92, Podcasts and Radio) fit the hockey frame, but EA Sports NHL (0.92, Video Game Franchises) and CCM Hockey (0.92, Sports) pull in gaming and equipment — adjacent to hockey but structurally distinct from broadcast media. NHL Network shares its subcategory (TV Channels) with none of the top 10 neighbors; the audience's shape is defined entirely by hockey-adjacent content and commerce rather than by other TV channels.
The broad shape here reflects an audience that follows the sport across every format — league, gear, journalism, gaming, and broadcast — rather than one anchored to any single media type.
