Nieman Lab Audience Graph • Social Signal

Nieman Lab's top 10 neighbors form a tight, mixed cluster of journalists, news publishers, and magazines — no single neighbor pulls away from the pack. Similarity scores here measure how closely two entities' audiences resemble each other in composition; the range across the top 10 spans just 0.99 to 0.98, a flat band with no dominant outlier.

The subcategory breakdown tells the story: five of the ten neighbors are Journalists (Michael Barbaro at 0.99, Jay Rosen at 0.99, Lauren Duca at 0.99, Matthew Yglesias at 0.99, Astead Herndon at 0.98), two are Magazines (CJR at 0.99, The Atlantic at 0.99), two are News Publishers (Vox at 0.99, The Upshot at 0.99), and one is a Website (Longreads at 0.99). Nieman Lab itself is a Website, making it a cross-kind pattern: its nearest audiences are shaped more by individual journalists and editorial magazines than by other websites.

The presence of Gloria Steinem (0.98, Activist) just outside the top 10 in the broader set hints at a wider orbit, but within the top 10 the cluster is almost entirely journalism-world entities — publications and the journalists who write for them.

The flat shape reflects an audience that is broadly distributed across a coherent media-and-journalism ecosystem rather than anchored to any single peer.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/niemanlab

{ "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "niemanlab", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cjr", "title": "CJR", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9919, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9917, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9903, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9902, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9889, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9887, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jayrosen_nyu", "title": "Jay Rosen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9884, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9883, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9853, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9848, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/niemanlab

Nieman Lab

Nearest neighbors by audience shape

Raw data