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Nieman Reports

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for Nieman Reports span a narrow similarity band — from 0.96 down to 0.94 — with no single dominant pull and no sharp drop-off between positions. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range signals a flat cluster rather than a hierarchy.

Subcategory-wise, the mix is dominated by two kinds: journalists and media-adjacent publications. Nieman Lab leads at 0.96, a website covering the journalism industry. CJR (0.96) is the one other magazine in the top 10 — and the only neighbor sharing Nieman Reports' own subcategory. Foreign Policy (0.95) and The Atlantic (0.95) represent news publishers and magazines respectively. The remaining six positions belong almost entirely to individual journalists: Taylor Lorenz (0.95), Michael Barbaro (0.95), Lauren Duca (0.95), Jay Rosen (0.94), and Nicholas Kristof (0.94) all carry the Journalists subcategory. The one outlier is Brandon Stanton (0.95), classified as a Professional rather than a journalist, and Emmanuel Macron (0.95), a Politician — the only non-media figure in the set.

The overall picture is an audience defined by media-industry engagement: it overlaps heavily with readers who follow individual journalists and journalism criticism, with institutional publications playing a secondary role.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "niemanreports", "title": "Nieman Reports", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "niemanreports", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9619, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "cjr", "title": "CJR", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9582, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "foreignpolicy", "title": "Foreign Policy", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9535, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "emmanuelmacron", "title": "Emmanuel Macron", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9532, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "taylorlorenz", "title": "Taylor Lorenz", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9516, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "humansofny", "title": "Brandon Stanton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9508, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9502, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9485, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9451, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9442, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: