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NIH's nearest audiences span government agencies, medical journals, health journalists, and public-radio programs — a mix defined less by any single dominant neighbor than by a consistent professional-civic orientation across the full top 10.
The shape is flat: scores run from 0.96 at the top to 0.94 at position 10, a band of less than 0.02. Centers for Disease Control and Prevention leads at 0.96, followed closely by JAMA (0.96) and CDC Director (0.96). NPR Health News (0.96) and Kaiser Health News (0.95) round out the health-media cluster. No single neighbor pulls away from the pack.
Tallying subcategories across the top 10 reveals a cross-kind pattern: NIH is classified as a Research Organization, yet no other Research Organization appears in the top 10. Instead, the set is dominated by Government entities (CDC, CDC Director), health-focused Magazines (JAMA, Health Affairs), News Publishers (NPR Health News, Kaiser Health News), a Journalist (Kai Ryssdal, 0.95), an Academic (Ashish K. Jha, 0.94), and Podcasts and Radio (Hidden Brain, Marketplace, both 0.94). The audience NIH shares most closely is one that follows public-health governance and policy journalism — not the research-institution world NIH itself inhabits.
The flat, tightly compressed scores suggest an audience with a stable, coherent profile that maps consistently onto health-policy media and civic institutions rather than concentrating around any single peer.
