Nike Audience Graph • Social Signal

Nike's top 10 nearest neighbors span apparel, food service, industrial services, retail, and financial brands — a flat distribution with no single dominant pull and scores compressed between 0.87 and 0.84.

The shape is flat: the top neighbor, General (Apparel, General subcategory, 0.87), sits only 0.03 points above the tenth-ranked neighbor, Juice & Smoothies (0.84). That narrow band is the structural finding. Abercrombie (0.86) and Nordstrom Rack (0.85) are the closest apparel neighbors, both in the General subcategory rather than Footwear — Nike's own subcategory. Commercial Real Estate (0.85) and Starbucks (0.85) sit in the same tier, representing Industrial & Commercial Service and Restaurants & Eateries respectively. Calvin Klein (0.84), Bakeries, Desserts & Confectioneries (0.84), Tumi (0.84), Macy's (0.84), and Juice & Smoothies (0.84) round out the ten.

Subcategory composition across the top 10: five neighbors fall under Apparel General, one under Jewelry and Accessories, one under Coffee and Tea, one under Bakeries Desserts and Confectioneries, one under Commercial Real Estate, and one under Department Stores. No other Footwear brand appears in the top 10 — ALDO (0.84, Footwear) sits just outside at position 14 in the broader dataset. The cross-category spread — from commercial real estate to dessert chains to general apparel — indicates an audience whose shape is defined less by any single vertical than by broad mainstream consumer reach.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nike

{ "handle": "nike", "title": "Nike", "category": "Apparel", "subcategory": "Footwear", "resolved": "nike", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "general", "title": "General", "category": "Apparel", "subcategory": "General", "similarity": 0.8667, "drivers": [ "M01", "G03", "N01", "M03", "N02" ] }, { "handle": "abercrombie", "title": "Abercrombie", "category": "Apparel", "subcategory": "General", "similarity": 0.8633, "drivers": [ "G03", "N01", "G01", "M01", "M03" ] }, { "handle": "commercial-real-estate", "title": "Commercial Real Estate", "category": "Industrial & Commercial Service", "subcategory": "Commercial Real Estate", "similarity": 0.8513, "drivers": [ "G03", "M01", "N02", "N01", "M03" ] }, { "handle": "nordstrom-rack", "title": "Nordstrom Rack", "category": "Apparel", "subcategory": "General", "similarity": 0.849, "drivers": [ "G03", "A06", "A03", "N01", "N02" ] }, { "handle": "starbucks", "title": "Starbucks", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.8466, "drivers": [ "G03", "A06", "N02", "N01", "G01" ] }, { "handle": "calvin-klein", "title": "Calvin Klein", "category": "Apparel", "subcategory": "General", "similarity": 0.843, "drivers": [ "A06", "M01", "N02", "N01", "M03" ] }, { "handle": "bakeries-desserts-and-confectioneries", "title": "Bakeries, Desserts & Confectioneries", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.8422, "drivers": [ "A06", "I01", "G03", "M03", "A03" ] }, { "handle": "tumi", "title": "Tumi", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8404, "drivers": [ "G03", "A06", "A03", "G01", "I01" ] }, { "handle": "macy-s", "title": "Macy's", "category": "Retail", "subcategory": "Department Stores", "similarity": 0.8404, "drivers": [ "N01", "N02", "M01", "M03", "G03" ] }, { "handle": "juice-and-smoothies", "title": "Juice & Smoothies", "category": "Restaurants & Eateries", "subcategory": "Juice and Smoothies", "similarity": 0.8401, "drivers": [ "A06", "N01", "M01", "N02", "A03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nike

Nike

Nearest neighbors by audience shape

Raw data