Share

NIKE SB

Brands
Footwear
Playground →Docs

The top 10 neighbors in NIKE SB's similarity graph span six different subcategories — footwear, music labels, activism, fashion, social media, and artists — with no single kind dominating the set.

The shape is broad: scores run from 0.89 down to 0.81 across the top 10, with no single neighbor pulling sharply ahead of the rest. adidas Originals leads at 0.89 and Shoe Palace follows at 0.85 — both Footwear brands, the only two neighbors that share NIKE SB's own subcategory in the top 10. After them, the neighbor set diverges quickly. Spinnin' Records (0.84), a music label, sits just behind those two footwear peers, and Anonymous Central (0.84), an activism organization, is nearly as close. StockX (0.82) and KITH (0.81) represent fashion resale and streetwear retail; WhatsApp (0.82) is a social media platform; and Zack Snyder (0.82), categorized as an Artist, rounds out the upper tier. Sneaker News (0.81) and Latina Magazine (0.81) close the top 10 as a sneaker-culture website and a general-interest magazine, respectively.

The cross-kind spread here is the defining structural feature: only two of the ten nearest neighbors share NIKE SB's Footwear subcategory, while the remaining eight come from music, activism, fashion, social media, publishing, and entertainment — a configuration that points to an audience whose shape is defined by something broader than footwear interest alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nikesb", "title": "NIKE SB", "category": "Brands", "subcategory": "Footwear", "resolved": "nikesb", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "adidasoriginals", "title": "adidas Originals", "category": "Brands", "subcategory": "Footwear", "similarity": 0.893, "drivers": [ "P03", "Q01", "E06", "E03", "N03" ] }, { "handle": "shoepalace", "title": "Shoe Palace", "category": "Brands", "subcategory": "Footwear", "similarity": 0.8491, "drivers": [ "P03", "E03", "Q01", "E06", "N03" ] }, { "handle": "spinninrecords", "title": "Spinnin' Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8446, "drivers": [ "P03", "E03", "Q01", "E06", "E04" ] }, { "handle": "youranoncentral", "title": "Anonymous Central", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8372, "drivers": [ "P03", "Q01", "P04", "E03", "N03" ] }, { "handle": "stockx", "title": "StockX", "category": "Brands", "subcategory": "Fashion", "similarity": 0.819, "drivers": [ "Q01", "P03", "E06", "E03", "F04" ] }, { "handle": "whatsapp", "title": "WhatsApp", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8182, "drivers": [ "Q01", "E06", "E04", "P03", "E03" ] }, { "handle": "zacksnyder", "title": "Zack Snyder", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.8176, "drivers": [ "P03", "E03", "Q01", "E06", "N03" ] }, { "handle": "kith", "title": "KITH", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8145, "drivers": [ "Q01", "E06", "P03", "I01", "E03" ] }, { "handle": "latina", "title": "Latina Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8141, "drivers": [ "Q01", "P03", "E03", "E04", "P04" ] }, { "handle": "sneakernews", "title": "Sneaker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8082, "drivers": [ "Q01", "P03", "E06", "E03", "P05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: