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At 0.93, Rick Scott is the single dominant pull in Nikki Fried's top 10 — a gap of nearly 0.11 separates him from the next neighbor, making this a textbook spike structure. Similarity here measures how closely two audiences resemble each other in composition, not how related the entities are in any other sense.
The remaining nine neighbors form a distinctly Florida-coded cluster. Two entries for the National Hurricane Center appear back-to-back — nhc_atlantic at 0.83 and nwsnhc at 0.81 — alongside David Jolly at 0.82 and Marco Rubio at 0.80. Politicians account for four of the top 10 (Rick Scott, David Jolly, Marco Rubio, and Jon Cooper at 0.77), which matches Fried's own subcategory. But the non-politician entries are the structural surprise: Publix at 0.79, the Tampa Bay Rays at 0.78, the Tampa Bay Lightning at 0.78, Holland America Line at 0.78, and David Weissman (Activists) at 0.79 round out the set. Grocery, cruise travel, Tampa sports franchises, and hurricane tracking — the non-political neighbors are almost entirely Florida-specific institutions and services.
The spike on Rick Scott, combined with a supporting cluster of Florida civic and consumer brands, points to an audience defined less by partisan alignment alone than by a concentrated geographic footprint.
