Playground →
Nissan's ten nearest neighbors span restaurants, musicians, tech platforms, a video game franchise, and a trade magazine — with no other Auto brand appearing in the top 10.
The shape is flat: scores run from 0.89 down to 0.85 across the top 10, with no single neighbor pulling sharply ahead of the rest. Baskin-Robbins leads at 0.89, followed closely by Google Play at 0.87 and Black Eyed Peas at 0.87. XBIZ (0.86) and Mortal Kombat 11 Ultimate (0.85) round out the top five. By subcategory, the dominant types across the full ten are Musicians and Bands — Black Eyed Peas, Christina Aguilera, Katy Perry, and Fergie all appear — alongside Technology brands (Google Play, Samsung Electronics) and a smattering of single entries: Restaurant, Magazines, Video Game Franchises, and Actors (Victoria Justice). This is a cross-kind pattern throughout: Nissan's subcategory, Auto, is entirely absent from the top 10, meaning the audience shape it shares most closely belongs to pop music, consumer tech, and entertainment — not other automakers.
The flat, cross-kind structure suggests Nissan's audience is defined less by automotive interest than by a broad mainstream consumer profile that overlaps heavily with mass-market entertainment and technology brands.
