New Jersey's top 10 nearest neighbors span six different subcategories — government, sports teams, podcasts and radio, news publishers, athletes, and TV shows — with no single kind dominating the set.
The shape is broad: scores run from 0.97 down to 0.88 across the top 10, and the spread is wide in kind as well as score. Governor Phil Murphy is the strongest pull at 0.97, the only other Government entity in the top 10 and the one neighbor that shares New Jersey's own subcategory. Below him, the cluster pivots sharply toward New York sports and media. Mets Booth (0.93) and PSE&G (0.93) sit nearly tied at second, followed by the New York Mets (0.91), New York Rangers (0.89), and New York Giants (0.89) — three Sports Teams subcategory entries that form a clear cluster. Coffee & Tea (0.89) is the lone Restaurants & Eateries entry in the top 10. Rounding out the set are New York Post Sports (0.89), a News Publisher; Noah Syndergaard (0.88), an Athlete; and Funhouse (0.88), a TV Show.
The pattern is cross-kind: only one neighbor shares New Jersey's Government subcategory, while the majority of the top 10 is built from New York-area sports franchises, sports media, and adjacent consumer brands — a profile that reflects an audience shaped more by regional sports fandom than by civic or political content consumption.