Playground →
NME's ten nearest neighbors span music press, news publishing, film culture, and design — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.94 (VICE) down to 0.93 (Sundance Film Festival), a band of less than 0.02 across the full top 10. That compression means no one entity dominates; the audience looks equally at home across several distinct content worlds. Tallying the subcategories confirms the mix: three neighbors are Magazines (Pitchfork at 0.94, Guardian Music at 0.93, SPIN at 0.93), two are News Publishers (VICE at 0.94, VICE News at 0.93), one is a Website (Stereogum at 0.94), one is a Director (David Lynch at 0.94), one is a Music brand (Sub Pop Records at 0.93), one is an Entertainment brand (Criterion Collection at 0.93), and one is an Events and Awards organization (Sundance Film Festival at 0.93). NME's own subcategory — Magazines — accounts for three of the ten neighbors, so the audience is partly shaped by its own kind, but the majority of the cluster reaches into news publishing, music, and film culture. The presence of David Lynch, Criterion Collection, and Sundance Film Festival alongside music-press titles signals an audience that moves fluidly between serious music coverage and a broader arts-and-culture orbit.
The flat, compressed shape points to an audience with wide but coherent cultural range — one that doesn't cluster tightly around any single medium or genre.
