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Noisey

Marketing Channels
Websites
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Noisey's top 10 neighbors span magazines, comedians, websites, a film studio, a politician, and a TV show — with no single subcategory dominating and scores compressed into a narrow band from 0.97 down to 0.95.

The shape is flat: The FADER leads at 0.97, followed closely by Desus Nice at 0.96, Writers of Color at 0.95, and Them. at 0.95. None of these pull away from the pack — the gap between first and tenth is smaller than the gap between many entities and their second neighbor. Tallying the subcategories across the top 10: magazines account for two entries (The FADER and GQ Magazine), websites two (Them. and Pigeons & Planes), and the remaining six span comedians (Desus Nice, Jaboukie Young-White), blogs (Writers of Color), a film studio (A24), a politician (Jamaal Bowman), and a TV show (The Black List). Noisey's own subcategory — Websites — appears in two of the ten neighbors, but the set is otherwise cross-kind: music-adjacent media, culture-forward comedians, and politically engaged channels all share the same audience shape.

The cross-kind composition here is the finding: this audience is not defined by music media alone, but by a broader cluster of culturally progressive, arts-and-politics-oriented channels that cuts across format and subject matter.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "noiseymusic", "title": "Noisey", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "noiseymusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thefader", "title": "The FADER", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9659, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "desusnice", "title": "Desus Nice", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9616, "drivers": [ "I01", "Q01", "G03", "A02", "G01" ] }, { "handle": "writersofcolor", "title": "Writers of Color", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9535, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "them", "title": "Them.", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9527, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "jamaalbowmanny", "title": "Jamaal Bowman", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9476, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "a24", "title": "A24", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9474, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "jaboukie", "title": "Jaboukie Young-White", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.947, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "theblcklst", "title": "The Black List", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9467, "drivers": [ "I01", "G03", "A02", "Q01", "G01" ] }, { "handle": "gqmagazine", "title": "GQ Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9437, "drivers": [ "I01", "G01", "A02", "G03", "Q01" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9432, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: