Goose Island Beer Co. Audience Graph • Social Signal

Sports journalists and fantasy sports infrastructure dominate Goose Island Beer Co.'s nearest audiences — not other breweries. Across the top 10 neighbors, the subcategory breakdown runs heavily toward Journalists and sports-adjacent media, with only one fellow brewery appearing anywhere in the set.

The shape is broad: scores span from 0.91 down to 0.85 with no single neighbor pulling far ahead of the rest. Matthew Berry leads at 0.91, followed closely by baseball reporters Jayson Stark (0.90), Ken Rosenthal (0.90), and Stephania Bell (0.89). NBC Sports EDGE Football (0.89) and Jeff Passan (0.89) round out the upper tier. The cluster is a mix of baseball beat journalists, fantasy football analysts, and sports media channels — a combination that points to an audience deeply embedded in both MLB coverage and fantasy sports participation. Buster Olney (0.88) and The MMQB (0.86) reinforce the football-and-baseball dual axis. Tim Kurkjian (0.86) adds another baseball journalism signal, while Baseball Reference (0.85) — the only Brands/Sports entry in the top 10 — anchors the statistically-minded end of the cluster. No other brewery appears in the top 10.

The overall picture is an audience shaped far more by sports media consumption habits than by craft beer adjacency, with the nearest neighbors concentrated in the journalist and fantasy sports professional space.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/noisyhuevos

{ "handle": "noisyhuevos", "title": "Goose Island Beer Co.", "category": "Brands", "subcategory": "Breweries", "resolved": "noisyhuevos", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "matthewberrytmr", "title": "Matthew Berry", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9084, "drivers": [ "P02", "N02", "C01", "Q08", "P06" ] }, { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9019, "drivers": [ "P02", "P06", "N02", "P01", "C01" ] }, { "handle": "ken_rosenthal", "title": "Ken Rosenthal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8974, "drivers": [ "P02", "P06", "N02", "Q05", "P01" ] }, { "handle": "stephania_espn", "title": "Stephania Bell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8934, "drivers": [ "N02", "P02", "N01", "P06", "Q05" ] }, { "handle": "nbcsedgefb", "title": "NBC Sports EDGE Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8873, "drivers": [ "Q05", "P01", "N02", "P06", "P02" ] }, { "handle": "jeffpassan", "title": "Jeff Passan", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.885, "drivers": [ "P02", "P06", "N02", "Q08", "A04" ] }, { "handle": "buster_espn", "title": "Buster Olney", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8825, "drivers": [ "P02", "P06", "N02", "P01", "P04" ] }, { "handle": "themmqb", "title": "The MMQB", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8613, "drivers": [ "P02", "P06", "A04", "N02", "P01" ] }, { "handle": "kurkjian_espn", "title": "Tim Kurkjian", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8589, "drivers": [ "P02", "P06", "N02", "P01", "B03" ] }, { "handle": "baseball_ref", "title": "Baseball Reference", "category": "Brands", "subcategory": "Sports", "similarity": 0.8549, "drivers": [ "P06", "P02", "N02", "C01", "P01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/noisyhuevos

Goose Island Beer Co.

Nearest neighbors by audience shape

Raw data