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Nokia's top 10 nearest neighbors are almost entirely Technology brands — and the two exceptions make the breadth of this audience shape plain.
Audience similarity here measures how closely two entities' audiences resemble each other in composition. Nokia's shape is broad: no single neighbor dominates, and scores stay elevated across the full set, from Microsoft at 0.90 down to Huawei at 0.79. Six of the ten neighbors carry the Technology subcategory: Microsoft, Intel (0.86), Google Maps (0.85), HP (0.85), Qualcomm (0.82), and Google Drive (0.80). That cluster spans hardware, software, chipmakers, and productivity tools — a wide sweep of the tech landscape, all pulling at roughly the same strength.
The two departures are CGTN (0.82, News Publishers) and PayPal (0.82, Finance), both sitting mid-pack and nearly tied with Qualcomm. Their presence alongside a dense technology cluster suggests Nokia's audience extends into globally oriented news consumers and digital finance users — not a niche overlap, given how close their scores sit to the core tech neighbors. Huawei and Samsung Mobile (0.78, Telecommunications) round out the ten, the only Telecommunications entries, and the only neighbors whose subcategory directly matches Nokia's own.
The broad shape, with no single spike and scores compressed between 0.79 and 0.90, points to an audience that is recognizably tech-oriented but wide enough to pull in adjacent global-brand and finance audiences at nearly the same rate.
