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No Laying Up

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The top 10 neighbors for No Laying Up are a tightly packed cluster of golf athletes, golf media, and golf events — a same-kind audience shape with almost no cross-sport or cross-category intrusion.

The shape is flat: scores run from Max Homa at 0.97 down to GOLF.com at 0.93, a span of only four points across ten neighbors. No single neighbor dominates; the band is narrow and consistent. Seven of the ten are Athletes (subcategory), all of them golfers: Max Homa (0.97), Phil Mickelson (0.95), Brooks Koepka (0.95), Rory McIlroy (0.94), Justin Thomas (0.94), Jordan Spieth (0.93), and Keegan Bradley (0.93). The remaining three are golf-specific media and events: Skratch (0.94), a fellow Website; The Masters (0.93), a Sporting Event; and GOLF.com (0.93), another Website. No other subcategory appears in the top 10 — no TV channels, no podcasts, no brands, no journalists.

This uniformity across subcategories signals an audience defined almost entirely by a single sport, with the website's neighbors indistinguishable in composition from the tour players themselves.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nolayingup", "title": "No Laying Up", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "nolayingup", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "maxhoma23", "title": "Max Homa", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9738, "drivers": [ "A05", "A01", "J03", "B03", "N03" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9536, "drivers": [ "A05", "A01", "B03", "N03", "J03" ] }, { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9459, "drivers": [ "A05", "J03", "B03", "A01", "N03" ] }, { "handle": "skratch", "title": "Skratch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9408, "drivers": [ "A05", "J03", "A01", "C01", "J01" ] }, { "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9387, "drivers": [ "A05", "J03", "B03", "A01", "P02" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9368, "drivers": [ "A05", "J03", "N03", "B03", "A01" ] }, { "handle": "themasters", "title": "The Masters", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.9322, "drivers": [ "A05", "B03", "J03", "A01", "N03" ] }, { "handle": "jordanspieth", "title": "Jordan Spieth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.932, "drivers": [ "A05", "N03", "A01", "J03", "B03" ] }, { "handle": "keegan_bradley", "title": "Keegan Bradley", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9264, "drivers": [ "A05", "J03", "J01", "N03", "A01" ] }, { "handle": "golf_com", "title": "GOLF.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9263, "drivers": [ "A05", "J03", "A01", "J01", "B03" ] } ] }
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