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At 0.89, Raytheon Technologies and Boeing Defense sit nearly tied at the top of Northrop Grumman's neighbor set — a two-peak structure where the audience bridges a tight defense-contractor cluster and a noticeably wider second tier.
The shape is clear in the scores. Raytheon Technologies (0.89), Boeing Defense (0.89), and Lockheed Martin (0.88) form a dense first cluster of B2B brands in the same defense and aerospace space. The Boeing Company (0.80) extends that cluster before the scores drop to a second, more dispersed tier. That second tier is where the two-peak character becomes interesting: Khan Academy (0.78), Hilton Honors (0.77), and Aviation Week (0.76) arrive in quick succession — an education organization, a hotel loyalty program, and a trade magazine — none of them defense contractors. MuleSoft (0.75), SecDef Lloyd J. Austin III (0.75), and Waze (0.75) round out the top 10, adding a B2B software platform, a government official, and a consumer technology brand. Of the ten neighbors, four carry the B2B subcategory; the remaining six span Hotels, Education, Magazines, Government Officials, and Technology — a cross-kind spread that signals the audience is not defined solely by defense-sector interest.
The two-peak structure suggests an audience that is anchored in defense and aerospace but extends meaningfully into professional and institutional contexts well outside that sector.
