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NowThis News

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News Publishers
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NowThis News draws its nearest audiences from a mix of international non-profits, human rights organizations, and global news outlets — with no single neighbor pulling far ahead of the rest.

The shape is flat: the top 10 scores run from UNICEF at 0.96 down to UNHCR, the UN Refugee Agency at 0.95, a band of just 0.01. That compression means no structural anchor — the audience overlaps broadly and evenly across a cluster defined less by news consumption than by global civic orientation. By subcategory, the top 10 breaks down as three Non-Profits (UNICEF at 0.96, Human Rights Watch at 0.96, Amnesty International USA at 0.96), one Government organization (United Nations at 0.96), one Non-Profit again (Amnesty International at 0.96), one TV Channel (Al Jazeera English at 0.95), one Events and Awards organization (The Academy Awards at 0.95), two Magazines (TIME at 0.96, GQ Magazine at 0.95), and one Activism organization (UNHCR at 0.95). Only one neighbor — TIME at 0.96 — shares the Magazines subcategory; no other News Publisher appears in the top 10. The dominant cluster is international humanitarian and intergovernmental organizations, not fellow news outlets.

The presence of The Academy Awards (0.95) alongside UNICEF and Human Rights Watch is the sharpest cross-kind signal: this audience sits at the intersection of global affairs engagement and prestige cultural attention, not narrowly inside the news media space.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nowthisnews", "title": "NowThis News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nowthisnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9639, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9635, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9607, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9581, "drivers": [ "A02", "G03", "G01", "I01", "Q01" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.958, "drivers": [ "G03", "A02", "G01", "I01", "Q01" ] }, { "handle": "amnesty", "title": "Amnesty International", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9559, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9548, "drivers": [ "G03", "A02", "G01", "I01", "Q01" ] }, { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9528, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "gqmagazine", "title": "GQ Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9523, "drivers": [ "G01", "A02", "G03", "I01", "Q01" ] }, { "handle": "refugees", "title": "UNHCR, the UN Refugee Agency", "category": "Organizations", "subcategory": "Activism", "similarity": 0.952, "drivers": [ "G03", "G01", "A02", "I01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: