NPR Audience Graph • Social Signal

The top 10 neighbors span five distinct subcategories — News Publishers, Podcasts and Radio, TV Shows, Websites, and Comedians — with no single type dominating and scores compressed into a narrow band from 0.97 to 0.99.

The shape is flat: The Associated Press and NPR Politics tie at the top (0.99 each), followed by All Things Considered at 0.98 and The Daily Show at 0.98. Merriam-Webster (0.98) sits alongside two comedians — John Oliver (0.98) and Stephen Colbert (0.98) — which is the most cross-kind finding in the set: NPR's subcategory is Podcasts and Radio, yet two Comedians land inside the top 10 at scores nearly identical to its own sub-properties. Rounding out the ten are Fresh Air (0.97), Kevin M. Kruse (0.97, Academics), and Last Week Tonight (0.97, TV Shows). Only two of the ten neighbors share NPR's own subcategory — All Things Considered and Fresh Air — while News Publishers account for two more (AP, NPR Politics), and TV Shows, Websites, Comedians, and Academics each claim one slot apiece.

The even distribution across subcategories, with no neighbor pulling meaningfully ahead of the pack, points to an audience that is broadly defined by news and public-affairs consumption rather than loyalty to any single format or voice.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/npr

{ "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "npr", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9875, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9875, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9794, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9783, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "iamjohnoliver", "title": "John Oliver", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9768, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "stephenathome", "title": "Stephen Colbert", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9767, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9732, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9727, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9726, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/npr

NPR

Nearest neighbors by audience shape

Raw data