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All Things Considered

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for All Things Considered form a tight, undifferentiated cluster — scores run from 0.98 down to 0.97 with no single dominant pull — and the mix is split almost evenly between NPR's own ecosystem and individual journalists.

The shape is flat. Morning Edition (0.98) and NPR (0.98) are the highest-scoring neighbors, both Podcasts and Radio, but they sit only a fraction above the rest. Journalists account for four of the top 10: Ari Shapiro (0.98), Audie Cornish (0.98), Steve Inskeep (0.98), and Scott Simon (0.97) — all of them on-air NPR talent, which means the journalist cluster and the radio cluster are effectively the same audience neighborhood. Wait Wait Don't Tell Me (0.98) rounds out the Podcasts and Radio entries in the top 10. The two outliers by subcategory are Peter Sagal (0.98), classified as a TV Personality, and Kevin M. Kruse (0.97), an Academic — both still scoring within two hundredths of the top neighbor. No comedians, actors, or non-NPR media brands appear in the top 10.

What the flat shape reveals is that All Things Considered's audience is defined almost entirely by its own institutional orbit: the same listeners who follow the program also follow its sibling shows and the individual reporters who staff them, with almost no gradient separating one from another.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "npratc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9838, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9799, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "petersagal", "title": "Peter Sagal", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9791, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9763, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9753, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprscottsimon", "title": "Scott Simon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9734, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9732, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9717, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: