NPR's Code Switch Audience Graph • Social Signal

The top 10 neighbors for NPR's Code Switch span activists, journalists, authors, a website, and a news publisher — no single subcategory dominates, and the scores compress into a narrow band from 0.98 down to 0.96, the defining signature of a flat shape.

Samuel Sinyangwe (0.98, Activists) sits at the top, followed closely by Clint Smith (0.98, Authors) and The Appeal (0.98, Websites). Nikole Hannah-Jones (0.97) and Wesley Lowery (0.97) represent Journalists; Roxane Gay (0.97) a second Author; Brittany Cunningham (0.97) a second Activist. Reveal (0.97, News Publishers) and W. Kamau Bell (0.96, Comedians) round out the nine before Cori Bush (0.96, Politicians) closes the set. Tallying the subcategories: three Journalists, two Activists, two Authors, one Website, one News Publisher, one Comedian, one Politician — and no other Podcasts and Radio entry in the top 10. The mix is cross-kind throughout: Code Switch's own subcategory does not appear among its ten nearest neighbors.

What the shape reveals is an audience defined less by the medium — podcasting — than by a consistent orientation toward social justice journalism, activist voices, and politically engaged authors, with no single neighbor pulling far enough ahead to anchor the cluster.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nprcodeswitch

{ "handle": "nprcodeswitch", "title": "NPR's Code Switch", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "nprcodeswitch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "samswey", "title": "Samuel Sinyangwe", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9794, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "clintsmithiii", "title": "Clint Smith", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9775, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "theappeal", "title": "The Appeal", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9764, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "nhannahjones", "title": "Nikole Hannah-Jones", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9736, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "wesleylowery", "title": "Wesley Lowery", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9713, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9698, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] }, { "handle": "mspackyetti", "title": "Brittany Cunningham", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9663, "drivers": [ "G03", "I01", "A02", "G01", "E02" ] }, { "handle": "reveal", "title": "Reveal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9658, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "wkamaubell", "title": "W. Kamau Bell", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9648, "drivers": [ "G03", "A02", "I01", "G01", "E02" ] }, { "handle": "coribush", "title": "Cori Bush", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9592, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nprcodeswitch

NPR's Code Switch

Nearest neighbors by audience shape

Raw data